Livefyre Engagement
Cloud
My Role
Lead Designer
UX/UI Design
Branding
Brand System
Marketing Collateral
Iconography
Stakeholder Collaboration
Info
Real moments make brands better. Livefyre’s platform enabled brands and publishers to capture user-generated content from across the web and turn it into engaging digital experiences that build meaningful connections with their audiences.
We brought this vision to life with a vibrant brand identity focused on human connection—featuring bold colors, playful iconography, expressive illustrations, and authentic photography. The design balanced the simplicity of everyday engagement with the complex technology powering the platform.
This rebrand elevated Livefyre’s market presence. The company was acquired by Adobe in May 2016.
Credits
Creative Director: Michelle Haft
Senior Designer: Amy Li
Copy Writer: Frank Morgan
Project Manager: Aimee Lowry
Visual Language
We collaborated with Fuzzco to illustrate the initial 10 app icons which become our iconography style. Based on the established style I created additional icons, developed a visual language to represent our product apps, workflows, and secondary graphics.
Building Our Marketing Collateral
Content marketing is a crucial part of the marketing engine. We adapted our brand to numerous pieces including datasheets, tip sheets, white papers, and customer success stories, and distributed these through email nurture campaigns as well as through social channels.
