Drive Manufacturing Summit

My Role
Project Management
Branding
UX/UI Design
Prints

Info
The Drive Manufacturing Summit, created by Otto Motors, is an annual event that brings together supply chain and manufacturing leaders to explore how new technologies are shaping the future of the industry. It encourages innovation and sparks discussions about the impact of automation and technology on industrial operations.

Otto Motors commissioned us to create a new logo and visual identity system for the conference. We collaborated closely with their internal team to understand their market, audience, and strategic goals, while also working with their external event agency to produce all launch materials.

The final identity was inspired by the precise routes Otto’s autonomous robots follow on the plant floor. Just as these robots move purposefully along programmed paths to perform tasks with accuracy, automation is guiding the manufacturing industry toward a safer, more efficient, and more profitable future. The Drive Manufacturing Summit captures and communicates this forward-looking vision—helping leaders imagine the journey ahead.

Credits
Collaboration with Wayne Tang