SucceedSmart
My Role
Creative Direction
Lead UX/UI Design
Brand Identity
Marketing Materials Design
Illustration
Project Management
Stakeholder Collaboration
Info
SucceedSmart is a leading AI-driven recruitment platform that connects corporations with the world’s top executive talent.
For SucceedSmart’s launch, I was brought in to lead the complete reimagining of their brand expression. Collaborating closely with the CEO, Marketing Director, Copywriter, and Engineer, I drove the creation and execution of a unified visual strategy across all key touchpoints—from the website and social media to demand generation and presentation templates. The result is a brand that balances professionalism and credibility with warmth and approachability. The digital experience is sleek and intuitive, designed to be both seamless and engaging, with thoughtful details that surprise and delight users across their journey.
Reimagining SucceedSmart’s App Onboarding Experience
After the app launched, the team identified several critical issues: low adoption rates, high user drop-off during onboarding, and unclear messaging that failed to set expectations. Users felt overwhelmed by the amount of profile information required before they could access core features like networking and job matching.
To address these challenges, SucceedSmart asked me to reimagine the user onboarding flow. I analyzed the existing experience, identified key pain points, and sketched out two alternative user flows aimed at reducing friction, improving clarity, and driving engagement.
App Design
The brand’s personality is reflected throughout the app via thoughtful use of color, typography, and iconography. Custom illustrations are also incorporated to engage and delight users as they navigate the experience.
Design Process
Here are a few screenshots showing SucceedSmart before the redesign and a snippet of the research and design process.
